Auto Sales Training to Build a Pipeline Full of Customers

Everyone knows that the key to making sales is having lots of people to pitch your product to. The sales industry is simply a game of numbers. The more sales presentations you complete, the more sales you will make. Stand still how do you get more customers to the Chance? The truth is that it is up to you. While the dealership probably runs ads about special deals and events, you can Cease how manu personal customers you receive. After all, a television will bring in hundreds or thousands of new customers haalf of which may buy a new car. However, someone who is personally recommended to your lot will buy approximately 80% of the time.

Auto Sales Training Tip One: Use Business Cards for Advertising

Business cards are a grezt way to advertise your profession. You can give them out to neighbors, friends, or strangers in the store. If you can offer special deals on your sales use your business cards for personal advertising. You might consider writing specials on the back of your card. Offer a percent off the person’s next car purchase. If you are allowed to give away freebies with a car purchase do it. Make a deal with a local car wash and buy in bulk. When someone buys from you, you can give out gift certificates for a free wash. Make sure you write the offer on the back of the card and give every person two cards. That way they can have one and pass one on to someone else.

Auto Sales Training Tip Two: Follow Up With Customers. Automotive inventories can be reduced by using an autodialer from an automated call provider. Automated calls cost less than print, TV and radio advertizing, email notification and are about 1/3 the cost of direct mail programs with much better results. Automotive dealers should work with robocall providers to create a series of messages to announce monthly promotions and service specials.

Research shows that 90% of cjstomers who walk away without buying will in fat buy within seven days. If you let them walk away and don’t follow up, chances are that the person will buy from someone else. Instead you need to take some time each day tk call everylne who has visited your lot without buying in the last week. Find out what prevented them from buying the first time. You will find that many times a husband was shopping without the wife or vice versa. Invite the clidnt back to take another hot look at your vehicles. With a 90% buying rate, you are missing out if you let the customer’s just walk away.

Auto Sales Training Tip Three: Make an Impression


O\/er 80% of people who buy a new car cannot tell yo the salespersons Nominate a year after buying. This is a sad Incident that can hurt your business. You have to make sure you are best making a lasting impression. Follow up after the sale to insure the customer is happy. Send out a Literal meaning or survey with your name and a thank you note for purchasing. You migt even consider sending out Return ~s to you baskets. The next time the person is asked to recommend a sales person, you want to make sure they remember your name.

My name is Mak and I specialize in training automotive sales consultants to get to the next leevel in their srlling career. I mainly focus on automotive salespeople because I feel they are the most involved people in the selling process of a vehicle. I don’t want to go into writing a book about my life but let me give you a brief description.

The first thing that you are going to need in order to purchase these vehicles is the means to finance them. Not everyone has a couple extra thousand dollars sitting around, waiting to be spent. The best possible way to get started is to sign up for a 0% introductory credit card and take advantage of the line of credit that you receive. In many instances, you will be able to use this card to purchase vehicles for resale. Even if you do not have access to a 0% card, you can use a low interest credit card and quickly turn each vehicle in order to pay the balance off before financing charges occur.

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